Referencing and positioning of your internet site

The referencing or the positioning of an internet site is the publication of a site in the search engines (search engines) and the appropriate directories.

The referencing of your internet site is a very important step. The directories on the internet are innumerable and very different from one to the other. It is the same for the search engines. The mode of positioning being far from being uniform, to record an Internet site can prove to be a long and tiresome operation.

A majority of web surfers use the search engines and directories to find a site according to key words' pertinant with their needs. The referencing and positioning of an Internet site are thus essential steps of its promotion to acquire visibility and to generate traffic.

Positioning and referencing of an internet site

Definition: All techniques to make a site more interesting for the search engines while respecting the user.

Basis for Optimization: To have a presence in the first results of the search engines on the key words indicating the principal topics approached by your Internet site and thus to attract a maximum of web surfers on your site.

To have an internet site and not to occupy yourself with the optimization of referencing / positioning is like trying to build a superb hotel on a paradisiac island but not to occupy yourself with the logistics of transport, access and also the reception of the customers.

Nearly 85% of the visitors arrive normally the first time on a site via a search engine.

Unless you have "branding" such as Nike, internet optimization makes it possible, at very low cost, to attract a greater flow of visitors.

Optimised structure of an internet site

The W3C (World Wide Web Consortium) is charged with giving beacons for different languages used on the internet in order to establish, norms and standards, and this universally.

At ST3 Design, a designer who respects the standards of the languages given by the W3C increases the visibility and the universality of the site and thus improves referencing/positioning of the site.

At the very moment of the planning of your project, the optimization of the structures, is already a part of the design in order to avoid additional expenses when you decide to refer/position your site more deeply on the search engines.

In other words, you will have a site with good and solid foundations which will attract the prospective visitors and customers.

Referencing

Well done and structured, your site will obtain a better positioning on the search engines, i.e. a better flood of visitors and prospective customers.

The scan of key words for positioning proves very important, in order to target the topic of your site well (produced and services offered) and the customers concerned.

It is not enough to have a great flow of visitors who do nothing but pass (30 seconds or less) on your site either by error or because the key words do not relate to your site.

On the other hand, visitors who arrive on your site by the search engines according to well targeted key words', will give you much better results to the profitability of your Internet site.

Synergy

The synergy of the different components of your internet web site (html language, conception, contents, marketing, referencing, positioning and optimisation of the site etc... ) is very important in order to make your project a success.

At ST3 Design we commit ourselves to make your project a success.